What happens to your order
- Step 1File check
- Step 2Proof
- Step 3Data
- Step 4Print
- Step 5Address + sort
- Step 6Postage + entry
- File check. The vendor checks your artwork for size, bleed, resolution and the postal areas.
- Proof. You approve a digital or printed proof. After this, changes cost money.
- Data. Your list is standardized, checked against USPS change-of-address data and deduplicated.
- Print. The pieces are printed, then trimmed or folded.
- Address and sort. Addresses and barcodes are printed and the mail is sorted for the postage price.
- Postage and entry. Postage is paid, usually through the vendor's permit, and the mail goes to USPS.
What's usually included, and what isn't
| Usually included | Often extra |
|---|---|
| Printing to your spec | Design or design changes |
| Addressing and presort | The list itself |
| Delivery to USPS | Rush turnaround |
| A proof | Printed (hard copy) proofs |
| Postage, billed separately or prepaid |
Postage
Postage is a pass-through cost: the vendor pays USPS on your behalf. Ask whether they bill it at cost or add a margin, and whether you pay it before the mail drops. For reference, USPS prices start at $0.255 per piece for saturation Marketing Mail letters and $0.453 for First-Class presorted postcards.
Comparing vendors
Get quotes for the identical spec: size, paper, coating, ink, quantity, list handling and mail class. The questions to ask page has a worksheet.
FAQ
What are print and mail services?
Vendors who print your mail piece and also prepare and deliver it to USPS, so you place one order instead of coordinating a printer and a mail house.
Is postage included in a print and mail quote?
Often it's listed separately. Check whether it's passed through at cost.
Can a print and mail service handle EDDM?
Many do. Ask whether they enter it as EDDM Retail or through a BMEU with their permit.